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Hyundai Motorstudio Seoul [KR]

6.15 - 9.20

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What kind of individual or societal transformations will follow the global pandemic? METAMORPHOSIS refers to the classic Book of Changes (I Ching) and proposes that today, one of the fundamental effects of constant change is to broaden our understanding of the relationship between humanity, nature, and technology. According to the Book of Changes, human society is in constant transformation, and everything is subject to change; yet at the same time there is a core that never changes. By understanding this core profoundly, it is therefore possible to foresee the future. 



searches for meaningful core patterns by revisiting this triangular relationship to encourage diverse discussions about humanity in an age of uncertainty. It explores the symbiosis between the material and the immaterial, and the physical and the virtual, with selected artworks that incorporate generative imagery, artificial intelligence, metamaterials, and speculative biomorphic creatures. 



a collaboration between Hyundai Motor Company  and ELEKTRA in Montreal is meant to offer unique cultural experiences to our respective communities. The current context of social distancing and travel restrictions compels us to experiment with new strategies that allow us to continue exhibiting artworks by remotely bringing together local and international artists. The invited artists, chosen from the previous and upcoming ELEKTRA International Digital Art Biennals, are located on three different continents and connected through digital technology.  METAMORPHOSIS will also be shared through various online platforms to create a virtual experience and foster exchange between communities across the globe.  

Alain Thibault, Art Director of ELEKTRA

and DooEun Choi, Art Director of Hyundai Motor Company. 

Hyundai METAMORPHOSIS web site 


Hyundai Motorstudio Seoul

738 Eonju-ro, Nonhyeon-dong

Gangnam - Seoul

About Hyundai Motor Company: 

Established in 1967, Hyundai Motor Company offers a range of world-class vehicles and mobility services in more than 200 countries. Hyundai Motor sold more than 4.4 million vehicles globally in 2019, and currently employs some 120,000 personnel worldwide. The company is enhancing its product lineup with vehicles designed to help usher in a more sustainable future, while offering innovative solutions to real-world mobility challenges. Through the process Hyundai aims to facilitate ‘Progress for Humanity’ with smart mobility solutions that vitalize connections between people and provide quality time to its customers. More information about Hyundai Motor and its products can be found at: or


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