
Obvious is a French trio of artists and researchers that uses artificial intelligence algorithms to create works of art. Their work was highlighted in 2018 with the sale of one of their paintings, the first of its kind, at Christie's NY. Their works, at the crossroads of classical art and the most recent technologies, are subsequently exhibited in the great museums of the world. They are represented by Danysz gallery, renowned for spotting emerging artistic talents.
Pioneers of digital art, they are also the first French artists to have created NFTs, and are co-founders of the NFT factory, a place dedicated to NFTs in Paris. Through its work and its collaborations (Nike, Alpine, Opéra de Paris), Obvious aims to bring the tools developed in research to creative people in all industries, in order to initiate the next visual and artistic revolution. Obvious created its Artificial Intelligence research laboratory in 2023 in partnership with the Sorbonne University, with the aim of creating new algorithms for artistic creation and offering them in open-source to the public.